What’s better – CPA or Revenue Share?

The iGaming industry is one of the most lucrative and competitive niches for online affiliates. However, choosing the right commission model can make a huge difference in the profitability and sustainability of an affiliate business. In this article, we will compare two of the most common commission models in the iGaming industry: CPA and Revenue Share.

What is CPA?

CPA stands for Cost Per Action, and it is a commission model where affiliates receive a fixed amount of money for every new depositing player they refer to an iGaming operator. The amount of CPA can vary depending on the quality and quantity of the traffic, the type of game, and the operator’s policy. Typically, CPA commissions range from $50 to $150 per player.

What is Revenue Share?

Revenue Share, or RevShare, is a commission model where affiliates receive a percentage of the net revenue generated by the players they refer to an iGaming operator. The percentage of Revenue Share can also vary depending on the factors mentioned above, but it usually ranges from 20% to 50%.. Revenue Share commissions are paid for the lifetime of the player, as long as they remain active and generate revenue for the operator.

Pros and Cons of CPA

CPA has some advantages and disadvantages for affiliates, such as:

  • Advantages:
    • CPA provides immediate and guaranteed income for affiliates, regardless of the player’s behaviour or performance.
    • CPA is useful for affiliates who need cash flow and funds to reinvest in their business.
    • CPA is less risky and more predictable than Revenue Share, as affiliates do not depend on the operator’s profitability or the player’s loyalty.
  • Disadvantages:
    • CPA limits the earning potential of affiliates, as they do not benefit from the long-term value of the players they refer.
    • CPA can be affected by the operator’s terms and conditions, such as minimum deposit requirements, wagering requirements, or negative carryover policies.
    • CPA can be harder to negotiate and obtain from operators, especially for new or small affiliates.

Pros and Cons of Revenue Share

Revenue Share also has some advantages and disadvantages for affiliates, such as:

  • Advantages:
    • Revenue Share allows affiliates to earn passive and recurring income from the players they refer, as long as they remain active and generate revenue for the operator.
    • Revenue Share can result in higher and more scalable earnings for affiliates, especially if they refer high-quality and loyal players.
    • Revenue Share can create long-term and mutually beneficial relationships between affiliates and operators, as they share the same goal of maximizing the player’s value.
  • Disadvantages:
    • Revenue Share can be delayed and uncertain, as affiliates have to wait for the operator to report and pay the commissions, which can take up to several months.
    • Revenue Share can be affected by the operator’s performance and profitability, as well as the player’s behaviour and retention.
    • Revenue Share can be risky and volatile, as affiliates can lose money if the players they refer win more than they lose, or if they stop playing altogether.

Which Model is Better?

There is no definitive answer to which commission model is better for iGaming affiliates, as it depends on various factors, such as the affiliate’s goals, strategy, budget, niche, traffic, and preferences. However, some general guidelines can help affiliates make an informed decision, such as:

  • CPA is better for affiliates who:
    • Need immediate and guaranteed income to cover their expenses and reinvest in their business.
    • Have low-quality or low-volume traffic that is unlikely to generate long-term revenue for the operator.
    • Prefer less risk and more predictability in their earnings.
  • Revenue Share is better for affiliates who:
    • Want to build passive and recurring income from the players they refer, and benefit from their long-term value.
    • Have high-quality or high-volume traffic that is likely to generate consistent and profitable revenue for the operator.
    • Prefer more risk and more potential in their earnings.


CPA and Revenue Share are two of the most common commission models in the iGaming industry, and they both have their pros and cons for affiliates. Affiliates should carefully weigh the advantages and disadvantages of each model, and consider their own goals, strategy, budget, niche, traffic, and preferences, before choosing the best commission model for their business. Ultimately, the best commission model is the one that maximises the affiliate’s return on investment and aligns with their vision and values.

Who is Oddschecker Global Media?

oddschecker Global Media (OGM) is an iGaming publishing group that owns and operates a diverse portfolio of websites related to online gambling, such as oddschecker, WhoScored, and Vime.

OGM is privately owned by Bruin Capital, an international investment and operating company specialising in sports, entertainment, and technology. OGM’s mission is to be the trusted connection between customers and their favourite gambling experiences, and to reach every iGaming customer in every regulated territory. OGM is also one of the founding members of Responsible Affiliates in Gambling (RAiG), an independent body that aims to raise standards in the sector, especially in terms of responsible gambling. OGM has a team of over 200 people located around the globe, with offices in London, Barcelona, and Vilnius.

Vime is a digital marketing agency based in Barcelona, a top European digital hub, Vime Digital provides a wide variety of services, such as Technical SEO, Content, Outreach, Social Media, PPC, Display, CRM and more. The agency works with clients from diverse sectors, including the gambling industry, and has a fast-growing customer base. The team consists of professionals from different countries, who have the skills and knowledge to create and execute digital strategies that are adaptable and effective for various markets in Europe, North America, LATAM and Africa, in over 25 languages.

WhoScored is a powerhouse of football data, offering live scores, data and exclusive player ratings. The site covers more than 500 leagues, 15,000 teams, and an impressive 250,000 players from all over the world, making it a one-of-a-kind product and brand with a strong reputation in the football world. Watch out for WhoScored player ratings in the popular sports media – the site’s data is often cited.

Oddschecker is a leading odds comparison site that allows users to find the best betting odds from various bookmakers for different sports and events. Oddschecker also provides expert tips, news, promotions, and free bets. Oddschecker has a mobile app that lets users compare odds, log in, deposit, place bets and track all their bets with some of the UK’s top bookies for free

And now….

And now….

Confido is a new iGaming publisher network which connects the best sports and casino publishers with the top casino and sports brands, boosting the earnings of both operators and affiliates. Our aim is to be the biggest, best and most trusted network in the industry.

Oddschecker launches publisher network!

We’re excited to announce the launch of Confido – the new iGaming publisher network from Oddschecker Global Media.

As we all know, Oddschecker has long been one of the leading names in the sports-affiliate space. The team at Oddschecker are truly passionate about quality sports publishing and has built strong ties with many operators.

Now, they have teamed up with a new group of experts who have a combined 35 years of experience in the iGaming industry including 10 years of experience managing affiliate networks to deliver Confido.

Confido will launch with nearly 1,000 deals from 200 brands across 70+ affiliate programs. Our partners will benefit from a single account manager for all deals, a single stats platform and a single, reliable monthly payment. We look forward to welcoming new publishers to our network and delivering industry-leading customer service as standard.

Confido will connect the best sports and casino publishers with our industry contacts, boosting the earnings of both operators and affiliates. Our aim is to be the biggest, best and most trusted network in the industry.

How can I monetise my sports content

There are several ways to monetise your sports content website, depending on your niche, audience, and goals. Here are some of the most common and effective methods:

  • Joining Affiliate Programs such as Confido: You can join affiliate programs that offer products or services that are relevant to your sports niche. You can promote these products or services on your website and earn a commission for every sale or referral you generate. Contact us to learn more!

  • Selling Merch: You can sell your own branded merchandise, such as t-shirts, hats, mugs, stickers, etc. You can also sell products related to your sports niche, such as equipment, accessories, memorabilia, etc. You can use a print-on-demand service to create and ship your products without any upfront costs or inventory.

  • Selling Ad Space: You can sell ad space on your website to local or online businesses that are relevant to your sports niche. You can charge a fixed fee per month or per impression/click. We can help with this!

  • Selling Sponsorship Packages: You can sell sponsorship packages to businesses that want to associate their brand with your sports content. You can offer different levels of exposure and benefits, such as logo placement, shout-outs, giveaways, guest posts, etc. You can also partner with other sports websites or influencers to create cross-promotional campaigns. We can help with this!

  • Selling Subscriptions: You can sell subscriptions to your sports content website, where you offer exclusive or premium content to your paying members. You can create different tiers of membership, such as basic, standard, and premium, and offer different features and benefits, such as access to live streams, podcasts, newsletters, forums, etc.

  • Selling Courses or Ebooks: You can sell courses or ebooks that teach your audience something related to your sports niche, such as how to improve their skills, fitness, or knowledge. You can create and sell your courses or ebooks on platforms such as Teachable, Udemy, or Amazon Kindle.

  • Selling Services: You can sell services that are related to your sports niche, such as coaching, consulting, mentoring, or training. You can offer your services online or offline, depending on your expertise and availability. You can also create and sell packages or bundles of your services, such as a 6-week program or a 3-hour session